Applebee’s reintroduction of the Dollarita, a fan-favorite beverage, marks a significant return after more than three years. The Dollarita, which is essentially a budget-friendly margarita, has been a popular item among Applebee’s patrons.
Priced at just one dollar, this drink includes tequila, triple sec, and lime, offering a refreshing and affordable cocktail option.
The decision to bring back the Dollarita was influenced heavily by customer feedback. Over the past few years, guests have frequently expressed their desire for the return of this special promotion both while dining in the restaurants and through various social media platforms.
These consistent customer requests highlight the Dollarita’s popularity and the sense of community engagement Applebee’s fosters with its customer base.
Available for a limited time, starting from October 1, 2023, the Dollarita can be found at participating Applebee’s locations across the nation.
This re-launch aligns with Applebee’s strategy to offer value-driven deals to its customers, a practice that has been well-received in the competitive casual dining sector.
In addition to the Dollarita, Applebee’s offers a range of other beverages under its “Mucho Cocktails” category. These drinks, typically priced around $5, are often seasonal and crafted with premium spirits, served in the chain’s signature Mucho glasses. This month, for instance, Applebee’s features two special “Spooky Sips” – Dracula’s Juice and the Tipsy Zombie.
Dracula’s Juice is a lemon-based drink with Jose Cuervo Tequila and Bacardi Superior, while the Tipsy Zombie includes Bacardi Superior, passion fruit, pineapple, cherry, lime, and melon liqueur, garnished with a gummy brain, adding a playful and seasonal twist to their menu.
The reintroduction of the Dollarita and the introduction of seasonal drinks like the Spooky Sips demonstrate Applebee’s commitment to continually evolving its menu offerings in response to consumer trends and preferences, ensuring a varied and enjoyable dining experience for its guests.
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